Friday, October 19, 2018

Strategic Communications and Emerging Media

        Hello everyone! My name is Casey, and I am from Macon, GA. Currently, I am employed by the United States Army. I have been employed by this organization for over 11 years, and I plan to continue my service. While serving in the United States Army, my career profession has been mainly focused on logistics and recruiting. Due to my enjoyment and background in recruiting and sales, I have continued to try to pursue my Master's in Strategic Communication. Currently, I live in Fort Rucker, Alabama, and I have been living here approximately two years. I am not married nor do I have any children.
       This blog will cover the area of strategic communication and emerging media, and I will be mainly focusing on the aspect of the diffusion of innovation. The diffusion of innovation is a very interesting topic which accurately portrays how an idea, trend, or fashion can cause a dramatic effect on a society or culture. It is very interesting to learn the basics and particulars of this topic and how it can cause a dramatic impact. Looking back on such particular innovations and their effects has raised awareness on how dramatically they can cause an impact on a society or culture.
        Diffusion is defined as the process in which an innovation is communicated through various channels over time amongst associates of a social system. A lot of diffusion of innovation begins with what is commonly referred to as a "tipping point." This term focuses on the point where a particular trend becomes increasingly popular and spreads like wildfire throughout a population. The "tipping point" emphasizes that for both good and bad change can easily become increasingly popular amongst a social system. Much like a domino effect, change can occur through a population. The "tipping point" idea traces its origins in the diffusion theory, and this is simply a set of generalizations pertaining to the normal spread of innovations throughout a social system. To gain a more accurate understanding on how to judge the truth and power of the epidemic spreading of trends, Everett Rogers’s scholarly and scientific Diffusion of Innovations (1995) has become the standard textbook and reference on diffusion studies. For any further referencing, this textbook can be used to gain further knowledge of the diffusion of innovation. In this thorough and unbiased book is a complete explanation of the factors that show that an innovation will reach the well - known "tipping point." Through my readings of this theory, it has increased my awareness of certain tipping points throughout our modern everyday society and culture.
      Through further understanding, most decisions are not authoritative nor collective. According to a 5 step process, each member of a social system undergoes his or her innovation or decision. Given that decisions are not authoritative or collective, each member of the social system faces his or her own innovation or decision that follows a 5-step process. Knowledge increases awareness in an individual of an innovation and it's functions, and persuasion serves as a way to form a likeable or unlikable opinion of the innovation. Decision occurs when an individual performs acts that allow the option to accept or reject the innovation, and implementation occurs when the individual uses that innovation. Lastly, confirmation occurs when the individual evaluates the outcome of an innovation or decision that has already been formed.
       One of the most interesting aspects of the diffusion theory is that the vast majority of members of a social system are effected by an innovation or decision depending mainly on the innovation or decisions of the other members of the system. According to facts, realistically we notice an innovation's successful spread to embody an S-shaped curve. Further portraying, once 10 to  25 percent of a system's members adopt an innovation, the remaining members relatively adopt. Then, follows an era where the holdouts eventually adopt. Through more evaluation and explanation of this process, individuals can gain a more accurate and precise knowledge of the idea of how the "tipping point" and "diffusion of innovation" occur through a society and culture.
       I hope this blog has gained the interest of others, and it has created an increasing knowledge and awareness of my topic. I plan to post to this blog weekly, and my address for this blog is
       The main focus or reasoning of this blog is to focus on the importance of the "tipping point." The tipping point on any strategic communication or emerging media can further educate on how to effectively communicate ideas. Something so small can be the catalyst for the widespread idea, trend, fashion or "diffusion of innovation." When knowing how a certain factor causes a such an immense impact, communication professionals can gain further expertise and knowledge.

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