tag:blogger.com,1999:blog-7723062303867397580.post2127559520088031914..comments2018-11-26T08:29:12.571-08:00Comments on Strategic Communications and Emerging Media: Guerilla Marketing TodayCasey Phelpshttp://www.blogger.com/profile/01867096870834209304noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7723062303867397580.post-50367731261320933432018-11-26T08:29:12.571-08:002018-11-26T08:29:12.571-08:00Until recently, I did not know that this method of...Until recently, I did not know that this method of advertising had an official description, though I have encountered a few of these types of sets. When I encountered these organically, I was indeed struck by the effectiveness in having me remember the product or service, simply due to their unorthodox nature. It almost seems questionable whether or not this is allowable, considering that they often use existing infrastructure and modify it to suit their purposes. Considering this, and the various jurisdictions which may govern advertisements differently, it seems that this method is high risk/high reward, unless one can do a bit of work upfront to ensure no affronts would result from crafting one of these displays. I would presume that these would be more prevalent in more populated areas, as competition is greater, along with visibility. One of the more memorable guerrilla marketing instances I can remember is when a McDonald’s, adjacent to a Burger King, advertised on their billboard that they were hiring. The Burger King posted a billboard which read, “Why work for a clown when you can work for a king.” Steven Randall Partinhttps://www.blogger.com/profile/05748137361502271362noreply@blogger.com